In January 2015, MUJOSH's first global concept store was stationed in Taikoo, Sanlitun, a fashion gathering place in Beijing. The trend glasses brand MUJOSH opened the first concept store that integrates installation art, crossover cooperation, and live performances, attracting the attention of many fashion trend media friends in the city.
The design of the store is unique, with the intricate stone door and the cave as the design inspiration, which explains MUJOSH's concept of living in nature. Entering the "cave", it seems to be in a glasses factory full of chronology and the strong retro industrial sense. On the wall panel, there is a hand-painted drawing, a quaint hand-made glasses tool, and props inspired by the glasses' designer, which describes the various story of the MUJOSH in the production process. The store exhibits a glasses-making machine that has been in operation for 20 years, the machine still contains a strong oily smell. In addition to the retro-industrial display, art is also an important part of MUJOSH's concept store. The artist carefully selects the objects that best represent the MUJOSH brand and reassembles them into an art installation for display in the store. In addition to the special decoration of the store, the in-store merchandise is carefully selected. Such as the Muzik and Stealer, the popular eyewear designer brands that Korea's celebrities have admired in recent years.
MUJOSH's concept store brings a culture of vintage and trendy together, do not miss such a special optical shop.
"The First City Capsule"
The astronaut installation was meticulously set up in a 50㎡ theme concept space. There are spacecraft door, aerospace conference platform, cockpit console and so on, the entire space is full of bright metallic aluminum light, portraiting a sense of technology.
Here, you can enjoy MUJOSH’s cool new glasses, while the thoughts are extended towards infinite space, and immersed in the mystery space journey with freedom.
In late 2015, the first overseas store of MUJOSH was opened in Kuala Lumpur, Malaysia, followed by a successful opening in Thailand, Australia, and Singapore. MUJOSH plans to achieve over 1000+ stores around the world in the next five years. That will mark MUJOSH becoming one of the international eyewear brands.
THE LAB projects were born in May 2015. Based on the laboratory theme, using the art of glasses as a base, integrating creativity,
imagination, and attitude towards the world/era. The LAB presents a new appearance, makes
inspiration and creates beautiful works, presenting a new eyewear experience.
"THE LAB S2"
The square of Jiuguang Shopping Mall, Nanjing West Road, Shanghai, China
August 2016
Luk Studio (an independent architecture design studio) and MUJOSH jointly created a crystal-like public space, that was inspired by the "Emotional INJECTION", trying to inject fresh vigor into people's lives.
COCO PARK, Futian District, Shenzhen, China
July 2015
As a theme "mirror reappear" to present mirror-making technology in a brand-new way through presenting making-mirror assembly line in laboratory form.
